MESSAGE FROM THE MAYOR: CITY PROMOTES TOURISM IN PARTNERSHIP WITH CONVENTION AND VISITORS BUREAU2021-04-07
Dear Residents:

The City of Corsicana has long realized the importance of attracting visitors to the
community. In 1995, the City Council entered into a partnership with the Chamber of
Commerce to create a Convention and Visitors Bureau. The primary purpose of the
group is to use funding provided by the City through the Hotel/Motel tax revenues to
promote Corsicana and events that bring more overnight stays to the hotels.

The Convention and Visitors Bureau is great at promoting the many attractions of the
city. From dining to events, to quality-of-life services such as local parks and
other activities, the CVB serves as the city’s marketing team for visitors to
discover those “hidden gems” in the area. One of the ways to share information is
through the printed Visitor’s Guide that is distributed to local tourists, hotels,
and other visitor centers. Tourists can also go to
www.visitcorsicana.com, an online guide that
presents the various things to do in town so guests can maximize the enjoyment of a
stay in Corsicana. The CVB, in partnership with the City, takes advantage of the IH
45 corridor as another way to market the town. The use of several of Corsicana’s
billboards to promote and publicize local festivals, the “must see” attractions, and
upcoming events has been very effective. The messages are delivered to over 42,000
cars per day. In addition, billboards along IH 45 north of Corsicana and other
locations encourage travelers to stop.

Last year, the CVB awarded $60,000 in grants for Corsicana’s cultural scene. These
grants provided funding for the Navarro Council of the Arts, Palace Theatre, and the
Warehouse Living Arts Center. Local sporting events also received financial support,
such as youth baseball programs and the Navarro County Pro Rodeo.

The work of the CVB highlights to Texans and tourists from other states what
Corsicana has to offer. With travel restrictions relaxing and more people getting
out and exploring, there are plenty of incentives to make Corsicana an ideal
destination. Those “Heads in Beds” are important and the City hopes that passing
roadside travelers will stop and stay a night or two or make plans for a future
visit.


Don Denbow

Mayor
City of Corsicana